Representative Director and current designer of SAAD. With a longstanding interest in jewelry, he frequently visits jewelry shops during his free time. He aspires to one day own his own jewelry store.

The name of the store, “SAAD,” was chosen because his own name means “lucky.” One day, he was captivated by an item he came across at a store—native jewelry made of red coral and turquoise. He remarked about the jewelry:

“The splendor of the design, the texture, everything gave off a wonderful aura. I would like to offer jewelry with such a wonderful aura myself. That’s what I thought at first sight.” This marked the encounter between SAAD and native jewelry. However, when he resized the rings, he discovered that many were plated with silver or made with fake turquoise, which shocked him greatly. The original “goodness of native jewelry” and “goodness of silver jewelry” would be lost. He made up his mind.

“Start your own brand.”

The journey to create the product began. He personally selected natural stones, and the silver used was pure silver, not plated. He implemented thorough quality control. Thus, SAAD jewelry was born. His passion for silver jewelry led to the creation of this brand. “We will continue to do our best to make even more customers happy,” he says.

These are the words of the representative director and designer.