The representative director and designer of SAAD has always been passionate about jewelry, spending his free time visiting jewelry shops. Inspired by native jewelry made of red coral and turquoise, he was captivated by its design and aura. However, discovering that many pieces were made with fake turquoise or plated silver deeply disappointed him, as it diminished the original charm of the jewelry.

Determined to preserve authenticity, he decided to start his own brand. SAAD jewelry was born with a commitment to using pure silver and natural stones, ensuring quality and originality. His passion for creating authentic silver jewelry continues to drive the brand’s mission to bring happiness to its customers.