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Brand Value

IDENTITY
PHILOSOPHY
MISSION
VISION
VALUES

CORPORATE IDENTITY

PHILOSOPHY

Since its inception, SAAD has been dedicated to defining “authentic” products as those that are handmade, crafted from natural materials, and adhering to our stringent standards. Our commitment to quality control and exceptional craftsmanship has always been at the forefront of our production process.

Our offerings extend beyond accessories to include leather goods and apparel-related items, each embodying the essence of authenticity. As we continue to grow both nationally and internationally, our commitment to providing genuine products to our customers remains unwavering.

We assure you that SAAD will always stand for authenticity and remain true to its roots, delivering the “real thing” in every product we create.

-SAAD’s four principles-
  • Emotion
    SAAD offers services and items that will make you feel excited and thrilled when you wear them.

  • Gratitude
    SAAD operates with gratitude to our customers and the local community.

  • Social Contribution
    SAAD is committed to using natural materials that are considerate of consumers and the environment. We consider the entire life cycle of our products, aim to use resources efficiently and minimize waste, and contribute to a sustainable circular economy.

  • Do My Best
    SAAD will do its utmost to continue to provide the best items and services.

MISSION

  • We offer items that suit your lifestyle and fashion.
    The main focus of accessories is on the customer who wears them. We will continue to create products that bring joy to those who wear them and that people would want to give to themselves or their loved ones, and provide services that will give our customers even more satisfaction.

  • We provide services and support that are explored from the customer’s perspective.
    We respond flexibly to the times and our customers’ needs by offering services, designs, materials, and prices that suit them.

  • We offer high-quality items made by our craftsmen under strict quality control.
    We manufacture products with strict quality control. Rather than mass-produced items, we create items that reflect the techniques of our experienced craftsmen, providing customers with value beyond the price.

    By value beyond the price, we mean providing items with original designs and materials based on outstanding craftsmanship, striving to achieve optimal cost performance, sharing knowledge about items and background information with customers, and providing services that offer more than material value.

VISION

A company that will never change, that stays close to its customers and provides only the real thing.
-Two “Genuine” things we offer-
    • Service
      “Genuine service” means that we provide added value to customers through our sales activities that goes beyond the product itself – customer service and knowledge. We always think and act to make our customers happy.

    • Products
      “Genuine products” are products that reflect craftsmanship, made with genuine materials and with trusted craftsmen under strict quality control. We deliver
      items that can be used for a long time and that meet the needs of our customers without being biased towards our own company identity.

VALUES

  • Customer Relationship
    We value direct relationships with customers and prioritize their needs.
    When interacting with customers, we respect their direct opinions and continue to provide better service. In after-sales care, we will continue to provide service while keeping in mind the importance of being a brand that will be loved for a long time.
  • Quality
    We aim for quality that exceeds the price and strive to exceed expectations. We
    control the procurement of materials and use genuine, quality-controlled materials for our production. We
    maintain our own unique procurement routes and achieve optimal cost performance.
  • Craftsmanship
    Each product is handcrafted by a skilled artisan, emphasizing the importance of craftsmanship.
    During the manufacturing process, we work with the artisans to develop products, improving their skills and creating new value.
  • Integrity
    We strive to be honest and truthful in our communication with customers. Communication with customers is directly linked to the credibility of the brand. We will only tell the truth, build relationships of trust, and continue to grow.
  • Passion
    We are passionate about everything we do, from customer service to product development. Acting with passion in all our work is one of the important elements for achieving results. Relationships based on shared passion and trust among each department and store will increase momentum and produce better results.
  • Growth
    Supporting individual uniqueness and growth for both individuals and the company. In all departments, working as professionals leads to the growth of individual skills and human potential. We aim to be a company where both individuals and the company can achieve results by creating an organization where each individual’s uniqueness can flourish.
  • Relationship
    We value maintaining relationships with countries and regions. In our manufacturing and sales activities, we value the local community, share issues and values with local people, and work together to address local issues, striving to act in a way that will earn our customers’ trust in the long term.

 

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